Advertising Information

1. What is Bay Area Tech Wire?

Bay Area Tech Wire is a free daily email newsletter that summarizes the most important technology, venture capital and Internet stories from the Bay Area -- with a  focus on Silicon Valley and San Francisco.

2. Who reads Bay Area Tech Wire?


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  7,000 e-mail subscribers

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  85% of Bay Area Tech Wire's readers live in the San Francisco Bay Area.

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Employment Level of Readers:

35% executives
25% entrepreneurs
20% mid-levels/associates
10% students/entry-level
10% technical staff

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Industry:

50% high technology/internet firms
20% service providers (lawyers, accountants, consultants)
10% venture capitalists, investment bankers/ managers
5% public relations/journalists
5% marketing/advertising
5% government/other

3. How can I advertise on Bay Area Tech Wire?

Bay Area Tech Wire offers two types of advertising: Classified Advertising or Premiere Advertising.

Classified Advertising lists the ad's title at the top of the newsletter, in the Classifieds Headlines. The complete ad appears following the top stories and Briefly Noted section. Click here for sample ad.

Premiere Advertising features a graphical tower ad on the right side of the newsletter, a text listing of the ad in the masthead, in the news headlines, in the middle of the newsletter, and in the Classifieds section. Click here for a sample ad.

You may place an ad by filling out an online form. Click for the online form for a job ad, event ad, office space ad, or services ad.

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4. What are the advertising rates?

Classified Advertising Rates

5 consecutive days
$120 ($24/day)
10 consecutive days
$175 ($17/day)
20 consecutive days $300 ($15/day)

Premiere Advertising Rates

1 premiere placement
(includes 3-day classified)
$375
2 premiere placements
(includes 5-day classified)

$550

3 premiere placements
(includes 10-day classified)

$700


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5. How will my ad appear?


I. Classified Advertising

Each listing consists of four parts:

  1. A one-line header with ad title, company name and location
  2. A five-line description
  3. An email/phone contact for job candidates (one line)
  4. An optional url  (often used to provide more information on listing)

In addition to the full listing that runs at the end of the email, the title is listed at the top of the email just below the day's headlines.

A maximum of 70 characters fits on each line.


A Classified Ad.



How your classified ad will appear.
(Click image to enlarge.)

 


II. Premiere Advertising

The ad receives the following placements in Bay Area Tech Wire:

  1. Newsletter sponsorship recognition and link directly below masthead
  2. Graphical Tower ad on right-side of newsletter.
  3. Headline in main table of contents
  4. Ad placement directly in the middle of the newsletter between the top stories and Briefly Noted
  5. A placement in the Classified section

A Premiere Ad.



How your premiere ad will appear.
(Click image to enlarge.)


Place a job ad, event ad, office space ad, or services ad. Place a premiere ad. Or for more information, e-mail Paul Sherman or call 301-656-0057 x1103.

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