============================================ BAY AREA TECH WIRE -- Dec. 19, 2008 ============================================ Featured Event: Step Up To Leadership - Feb. 5-6, 2009 To register, click here o Redwood City-Based EA Expands Plans for Job Cuts o Santa Clara-Based Macrovision Sells TV Guide Network for $255 Million o San Jose-Based Brocade Completes $2.6B Deal for Foundry Networks o Apple Buys 3.6% Stake in Mobile Graphics Chip Firm Imagination o Sunnyvale-Based Trimble Acquires Software Assets from KOREC o November Chip Equipment Orders Fall 29% from 2007 Levels o Survey: Customer Reviews Critically Important to Online Shoppers o Briefly Noted: JDS Uniphase, Micrel, Synopsys - CHIPit _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Online Advertising Manager - Live365 Internet Radio (Foster city) --Step Up To Leadership - Feb. 5-6, 2009 --Senior Marketing Manager - Barclays Global Investors --Marketing Manager - Traffic Marketplace (El Segundo) --Live 3D Animation, Wrapping Paper Caper, Dec 13-Jan 4 --Mobile Internet Marketing Professional - San Mateo, CA --Online Marketing Manager at Box.net, Palo Alto Startup --Media Manager - Financial District - San Francisco --Senior Analyst - San Francisco --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o Redwood City-Based EA Expands Plans for Job Cuts Redwood City, Calif. -- Two months after unveiling plans to trim its workforce, Redwood City-based Electronic Arts (EA) announced on Friday that those cuts will be broader than originally expected. The video game developer and publisher said that it plans to cut about 1,000 jobs, or 10% of its workforce. That's up 4% from the company's announcement on Oct. 30. The restructuring, expected to save EA $120 million a year, also calls for consolidation or closure of at least nine studio and publishing locations. The majority of the cuts are expected to take place by March 31. "EA is implementing a plan to narrow its product portfolio to focus on hit games with higher margin opportunities," the company said in a statement. http://www.ea.com  http://biz.yahoo.com/bw/081219/20081219005462.html?.v=1  _____________________________________________ o Santa Clara-Based Macrovision Sells TV Guide Network for $255 Million Santa Clara, Calif. -- Macrovision, the Santa Clara-based provider of copy-protection technology and media databases, said that it will sell its TV Guide Network to Allen Shapiro and One Equity Partners for $255 million. The value of the deal could rise by as much as $45 million, depending on the performance of TV Guide Network. "This divestiture will further streamline our business operations and once again demonstrates our ability to execute on Macrovision's vision of providing consumers with a uniquely simple home entertainment experience," said Fred Amoroso, president and CEO of Macrovision. "We remain committed to delivering leading interactive program guide technology, data solutions and video search capability as key ingredients to the future of the digital home." TV Guide Network is available in 83 million U.S. homes, while TVGuide.com claims over 15 million unique monthly visitors. Amoroso added that Macrovision also expects to divest its TVG Network horse racing wagering channel in early 2009. http://www.businesswire.com/news/home/20081218005522/en  http://www.macrovision.com  http://www.tvguide.com  _____________________________________________ o San Jose-Based Brocade Completes $2.6B Deal for Foundry Networks San Jose, Calif. -- Brocade, a San Jose-based maker of data center networking equipment, said on Friday that it has completed its $2.6 billion acquisition of Santa Clara-based Foundry Networks, a maker of switching, routing, security and Internet traffic management products. Brocade initially announced the deal in July, but three months later announced a revised deal, worth about $400 million less. Mike Klayko, Brocade's CEO, said that the acquisition will allow his company to "offer a comprehensive IP and data center networking solution portfolio." Launched in 1996, Foundry has approximately 1,100 employees. http://www.brocade.com  http://media.prnewswire.com/en/jsp/myPRNJ.jsp?profileid=1140076&resourceid=3888123 _____________________________________________ o Apple Buys 3.6% Stake in Mobile Graphics Chip Firm Imagination Cupertino, Calif. -- Apple has acquired a 3.6% stake in U.K.-based mobile graphics chip designer Imagination Technologies Group for about $5 million, according to a regulatory filing with the London Stock Exchange. Apple already had been licensing Imagination's technology. CNET speculated that Apple will use the company's PowerVR cores in future versions of its iPhone and iPod touch devices. http://www.londonstockexchange.com/LSECWS/IFSPages/MarketNewsPopup.aspx?id=2050501&source=RNS  http://news.cnet.com/8301-13579_3-10126243-37.html  http://www.imgtec.com  _____________________________________________ o Sunnyvale-Based Trimble Acquires Software Assets from KOREC Sunnyvale, Calif. -- In its second acquisition this month, Sunnyvale-based Trimble, a developer of wireless and location tracking technology, said on Friday that it has acquired the FastMap and GeoSite software assets from KOREC, its distributor serving the U.K. and Ireland. Terms of the deal, which includes software development, professional services and business development teams, were not disclosed. Trimble said that the acquisition will allow it to expand its mapping and geographic information system tools in Europe, Africa and the Middle East. Trimble earlier this month also acquired the assets of Iowa-based Rawson Control Systems. http://www.trimble.com/  http://www.trimble.com/news/release.aspx?id=121908a  _____________________________________________ o November Chip Equipment Orders Fall 29% from 2007 Levels San Jose, Calif. -- North America-based manufacturers of semiconductor equipment posted $805.4 million in orders during November, about 29% less than the prior year and 4% less than the previous month, according to new figures from San Jose-based industry association SEMI. The group also reported a book-to-bill ratio of 1.00, meaning that $100 worth of orders were received for every $100 of products billed for the month. "The book-to-bill ratio reached parity as billings have declined sharper than bookings over the past six months," said Stanley Myers, the president and CEO of SEMI. "2008 is closing with expected declines on the year, which have been further exacerbated by the deepening seismic global economic situation over the past quarter." http://www.marketwire.com/press-release/Semi-931933.html  _____________________________________________ o Survey: Customer Reviews Critically Important to Online Shoppers New York -- Eighty-one percent of online shoppers have read product or retailer reviews by other customers when doing their holiday shopping this year, according to a new survey by Nielsen Online. "Consumer reviews are a must-have for online retailers, especially during the holiday season when shoppers are buying for others in categories they're less familiar with," said Ken Cassar, the vice president of industry insights at Nielsen Online. "Perhaps more than any other time of year, consumers are looking for outside feedback for guidance." Of 1,000 online shoppers surveyed, 71% said that consumer reviews make them more comfortable that they are buying the right product, and 63% indicated that it was important to have multiple reviews for each product. http://www.nielsen-online.com/press.jsp?section=ne_press_releases&nav=1  _____________________________________________ o Briefly Noted: (Milpitas, Calif.) Milpitas-based JDS Uniphase, a maker of communications test and measurement equipment and optical products, said that it has promoted Thomas Waechter to the roles of president and CEO. Waechter has served as president of the company's largest business segment, Communications Test and Measurement. He also previously was the president and CEO of Stratex. http://www.jdsu.com/news/news-releases/2008/121808.html  (San Jose, Calif.) San Jose-based Micrel, a maker of analog communications and Ethernet chips, has named Ray Wallin as its vice president of finance and CFO. Wallin most recently served as the CFO of Neterion, and previously was the CFO at Sipex. He also has held senior financial management roles with iWatt, Kendin and Cirrus Logic. http://www.micrel.com/pressrelease.do?pressrelease=/press/PR/WallinCFOFINALwebDEC08.html  (Mountain View, Calif.) Mountain View-based Synopsys, a provider of software and intellectual property for chip design and manufacturing, said that it has acquired the San Jose-based CHIPit unit of ProDesign. Financial terms of the deal were not disclosed. CHIPit makes platforms used by design engineers in the verification and validation of system-on-chips and application-specific integrated circuits. http://synopsys.mediaroom.com/index.php?s=43&item=638  =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Online Advertising Manager - Live365 Internet Radio (Foster city) Live365 is looking for a dedicated and motivated individual to fill the full-time position of Online Advertising Sales Manager. We are a growing Company in the dynamic and fast-paced world of digital music, with dedicated employees, passionate customers and committed investors. Require: 3-4 years experience in Online Advertising, preferably in the entertainment, music or radio industries. Good working relationships and contacts at top accounts/agencies, especially those along certain verticals like entertainment (including movies, games, consumer electronics and travel). Ability to develop and maintain new business. Excellent knowledge of Online Advertising space including trends, best practices, etc. Ability and desire to not only formulate advertising sales and marketing strategy, but also roll up the sleeves and successfully execute on it. High level of client relationship management and understand client objectives. Ability to work in an entrepreneurial, small company environment. Excellent verbal and written communication, presentation and sales skills. Great familiarity with the online music space. Attention to detail. Bachelor’s degree in sales or marketing. Compensation history and expectations. References, especially advertisement buyers that will recommend you Base Salary with Commission. Please email resumes to jobs@live365.com or fax to (650) 345-7497. Please include the job title (Online Advertising Sales Manager) and the job code (L365-782-01) in the subject line of your email or fax cover letter _____________________________________________ > Step Up To Leadership - Feb. 5-6, 2009 Step Up To Leadership is a two-day seminar designed to present current best practices in eight key firm management areas. Attendees are AE and environmental consulting professionals interested in advancing to top company leadership roles. They will learn from industry executive practitioners and management consultants in these areas: Creating a Vision, Key Operational Metrics, Leadership Development, Branding and Differentiation, Talent Management, Project Leadership, Strategic Technology, and Firm Ownership Trends. Sponsor: Association of AE Business Leaders (AEBL) When: 2009-02-05 through 2009-02-06, 8am - 5pm Thu + Fri. Location: Bank of America Center, 51st Floor, 555 California Street, San Francisco. Cost: $750 for non-AEBL members. There is a discount for multiple attendees from the same company. To register, click here _____________________________________________ > Senior Marketing Manager - Barclays Global Investors The Senior Marketing Manager is a key position in the iShares Relationship Marketing & Insights group. This person will drive and manage the strategy, planning and implementation of the Customer Profiling campaigns, Client Acquisition Program, and Welcome Track Program. This person will be a liaison to the Sales team as well as our Channel Strategists and will partner closely with them to collect and provide useful information to optimize and increase revenue generation. Require: 10+ years of data driven marketing experience along with a solid working knowledge of all marketing tools and tactics and an understanding of testing principles, targeting strategies, program tracking, etc. 5+ years of experience in the investment/asset management industry, solid knowledge of ETFs, iShares and its competitors and the aptitude to quickly learn product attributes. Ability to plan and manage projects at both strategic and tactical levels, manage complex project timelines, juggle competing priorities, and keep project teams on track . Proven experience interfacing and influencing with internal and external groups at all levels and across multiple functions. Demonstrated ability to create and manage effective direct marketing programs. Experience creating and designing structured testing in a "test, learn and refine" environment. Data analysis skills; expert in Excel, Power Point. Excellent written, oral, interpersonal, collaboration. Positive attitude, strong ethics, team player with a strong attention to detail. BA required; MBA a strong plus.BGI is an AA/EEO employer. https://barclays.recruitmax.com//main/careerportal/candidate_update.cfm?szOrderID=4328 _____________________________________________ > Marketing Manager - Traffic Marketplace (El Segundo) Traffic Marketplace, a Connexus company, is a premiere online advertising network that enables agencies and brand advertisers to reach the audience they’ve been looking through innovative, cutting-edge technology and industry-leading marketing expertise. We are currently searching for a Marketing Manager for our El Segundo offices. We are a rapidly expanding, dynamic firm and one of the top 5, and fastest growing, independent online media companies in the world. Qualifications: College degree required. Concentration in Marketing, Public Relations, Business, Communications or Graphic Design preferred. 3-5 years experience on a marketing and/or design team. Required Skills: The Marketing Manager must be a self-starter that can execute tasks quickly and cleanly with little direction and oversight. Must be highly organized with excellent time-management skills in order to multi-task between many high-priority projects. Polished presentation and interpersonal skills. Excellent written and oral communication skills with proven proof-reading ability. Expertise using design software (Adobe Photoshop, Illustrator, InDesign, Dreamweaver). Highly proficient with MS Office, especially Excel and Powerpoint. Traffic Marketplace offers competitive salaries and incentives, a comprehensive benefits package, an exciting collaborative work environment, and outstanding opportunities for growth. If this challenge is for you and you want to add to the success of our growing company, please submit a cover letter (with salary requirements) and resume to jobs@connexuscorp.com Please put "Marketing Manager" in the subject of your email and please include salary requirements/history. One will need design and writing samples when they interview. _____________________________________________ > Live 3D Animation, Wrapping Paper Caper, Dec 13-Jan 4 Lunatique Fantastiques returns with The Detective, Madame Papier, and Peanut Man. It's like watching, Live, 3D Animation using found objects. It's not like ordinary puppetry. Our Bogart-esque "detective" follows a trail of styrofoam packing-peanuts and encounters a witty and wonder-filled cast of characters along the way, including an elegant wrapping-paper damsel in "dis-dress", a cardboard-tube horse, a packing-box Zamboni and a cast of bread rolls, cutlery, linens and dishware that display extremely unusual table manners. Use 'unwrap' for $25 center reserve seats. http://www.lunfan.com Send inquiries to linda@lunfan.com _____________________________________________ > Mobile Internet Marketing Professional - San Mateo, CA MobaMingle is a social networking service exclusively for mobile. It combines virtual worlds and avatars with social networking, games, and other user generated content to create the ultimate portal for the cell phone. MobaMingle is owned and operated by DeNA Global, headquartered in San Mateo, California. DeNA Global is looking to hire a smart, hands-on, energetic, mobile internet marketing professional to play a critical role in driving our product through early strategic growth and beyond. Reports to VP of Marketing. Require: Heavy user of mobile web. Passionate about mobile internet, mobile games, mobile social networking and their market trends. Strong knowledge of customer segments and characteristics of mobile web users. Familiar with mobile advertising and ad networks. Strategic, analytical, data-driven, yet creative, out of the box thinker and risk taker. Thrives in a start-up environment. Business acumen considers all aspects of product needs (artwork, engineering, legal, customer satisfaction, advertising, partners). Excel power user. Works independently, yet team oriented. Strong project management skills. Bachelors degree. Please submit a cover letter and resume to jobs@denaglobal.com _____________________________________________ > Online Marketing Manager at Box.net, Palo Alto Startup The Online Marketing Manager will be a key contributor to Box.net's Online Marketing Team. This role will be responsible for activities designed to drive customer growth online, and extend Box.net's position as the leading file storage and collaboration platform on the Internet. Qualifications: 3-4+ years of Online Marketing experience required. Experience at an internet / software company a plus. Experience managing direct response display, search, and affiliate programs. History of consistently reaching and exceeding acquisition goals within CPA budgets. Enterprise/Small Business targeted Lead Generation experience a plus. HTML, plus knowledge of web tools such as Google Analytics, Google Website Optimizer, Omniture. Marketing Automation tools such as Marketo, Eloqua, Salesforce a plus. Experience working in a fast-paced, collaborative environment. Ability and capacity to expediently manage multiple tasks and several projects simultaneously. BA/BS or equivalent experience. Box.net offers a very competitive salary, solid benefits, 401(k), equity, subsidized massages, a collaborative work environment, and free team lunches. If you are interested in applying for the Online Marketing Manager position, please send your resume and cover letter to jobs@box.net with subject line "Online Marketing Manager". _____________________________________________ > Media Manager - Financial District - San Francisco CPM Advisors is an advertising technology company that manages and optimizes advertising campaigns for online advertisers and revenue for publishers across hundreds of ad networks, publisher partners and technology providers. Our optimization algorithms and statistical models along with our in-depth knowledge of various inventory sources and pricing ensure that our advertisers achieve the best performance possible. The company is headquartered in San Francisco. We’re looking for a smart, hardworking person with a degree from a leading university who has 1-3 years of experience in online media management or optimization to join the team. Strong analytical skills are essential to being successful in this role. Strong organizational skills, ability to multitask and great attention to detail. Good knowledge and understanding of advertising networks, ad exchanges and CPM/CPC/CPA pricing. Very strong analytical and problem solving skills – ability to independently conduct multivariate regression analysis, factor models and similar analyses. Comfortable in a startup environment, willing to go the extra mile A team player, confident in your ability to perform. Skilled at Word, Excel, Powerpoint, etc. Able to mix it up with pivot tables and vlookups. Bachelor’s or master’s degree from a leading university, with strong academic performance. To Apply, Please visit our career site: http://cpmadvisors.jobscore.com _____________________________________________ > Senior Analyst - San Francisco iCrossing is a global digital marketing company that blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. The Senior Analyst has a basic understanding of the paid search field and a desire to learn more. Should have a broad set of analytics, marketing and management skills. The Senior Analyst will be responsible for the analytics function on key accounts. . The Senior Analyst will help in the development of client strategy through communication and analysis of multiple data sources. Education and Experience: Bachelor’s degree in a related field required. Minimum of 3 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency analytics department). Search Engine Marketing experience desired. Google AdWords and Yahoo Ambassador Certifications desired. Knowledge/Technical Skills: Online marketing experience is an absolute requisite. Advanced hands on analytics experience required (on and off-line). Proven leadership ability and previous client relationship experience required. Thorough knowledge and understanding of interactive media. Mastery of MS Excel and developing complex economic model spreadsheets Very proficient in developing PowerPoint presentations that translate data analysis into key insights for a senior management audience Proficient computer and research skills (e.g., Word, Excel, PowerPoint, Omniture, WebTrends, CoreMetrics, Hitbox, etc.).Knowledge of SPSS, SAS, SQL a plus Exemplary communication skills (persuasive written, compelling oral). Travel industry experience a plus. Click the following link to apply online: https://www.hirebridge.com/application/appchoice.asp?jid=65422 Find out more at www.icrossing.com _____________________________________________ > Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Tri-State Tech Wire: http://www.tristatetechwire.com Southeast Tech Wire: http://www.southeasttechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. Send email to: editorial@bayareatechwire.com Tech Wire Mailing Address: 325 Pennsylvania Ave. SE Suite 250 Washington, DC 20003 Copyright: CapWire Inc. 2008